Home > Core Competencies > Product R&D

NO.1 BD Product
1.BD product R&D team:
  The BD product R&D team is staffed by over 40 professionals with bachelor’s degree or above and an average 5 years’ experience in blue-ray DVD player and player box development. The team has obtained over 30 patents related to blue ray and players.
2.Competitiveness of the BD product line
  The product line enjoys multiple intellectual property rights including Dolby, Rovi, DTS, AVCHD, HDMI, Watermark, BD+, Java, DLNA and Dobly, DTS, AVCHD and DLNA self-testing capabilities. With the global purchase capability, the product line is developed independently. Through optimization of design and resource, highly cost-effective products will be developed continuously.The product line team has served a series of optimal customers including PHILIPS, Toshiba, Panasonic and Pioneer, seeking to provide blue-ray DVD players and player boxes featuring short development period and reliable quality.
3.Types of products
  The product line team has developed more than 40 DVD players with function such as 3D, 2D, 4KX2K 1080P, DivX Plus HD, DTS, Netfix, Youtube, Iplayer, Dobly true HD and five software players for customers, including whole devices and remote controllers developed by TCL independently.

NO.2 Docking Product
1.Docking product R&D team:
  Since starting to develop MINI Speaker products in 2010, the team has become a professional R&D team experienced in development of various products including Iphone Docking, Micro System, Alarm Clock Radio and Andriod Docking products. Team members have an average of five years’ experience, bachelor’s degree or above and independent design and development capability. The team has applied for more than 30 patents in fields such as Iphone Docking, Micro System, Alarm Clock Radio and Andriod Docking. Underpinned by the outstanding R&D capability, reliable quality and innovative design, our products enjoy a sharp competitive edge over peer products,helping us establish a long-term strategic partnership with a series of global leaders such as SONY, LG, PHILIPS, Toshiba, Panasonic, Pioneer and Harman.
2.Competitiveness of the Docking product line
  The product line enjoys multiple intellectual property rights including Dolby, Rovi, DTS, HDMI, BQB and Dobly, Dobly, DTS and Rovi self-testing capabilities. With the global purchase capability, the product line is developed independently. Through optimization of design and resource, we will continue to develop highly cost-effective products with short development period and high quality, including Micro System, Alarm Clock Radio and Andriod Docking.Our Micro and Docking products generate a turnover of RMB10 million to RMB22 million respectively.
3.Docking products
MICRO HI-FI SYSTEM
Chinese and English name
MICRO HI-FI
Characteristics:
◆ Small-power amplifier system, customized for the domestic and overseas markets, suitable for bedrooms and studies;
◆ Equipped with the latest Lighting interface, compatible with IPhone5, Touch5 and Nano7;
◆ Play music in devices such as Mp3 players and PCs by connecting to the portable interface through an audio lead;
◆ Embedded with a clock to provide the time-switch function and receive sound signals;
◆ Supporting headphones to avoid disturbing others at night;
◆ Providing related information about radio stations;
◆ Providing different EQ modes for users;
◆ Supporting CD playing to provide incomparable listening experience;
◆ Supporting duplicating music on CDs to storage devices through the USB2.0 interface;
◆ Supporting USB2.0 audio playing;
◆ FM tuner;
◆ VFD display;
◆ Support local software upgrade through USB;
◆ A low power consumption of less than 0.5W and supporting multiple waking modes;
External terminals
◆ L/R SPEAKER
◆ FM tuner
◆ USB2.0
◆ Earphone output
◆ Portable  input
◆ CD play
◆ Iphone5/Touch5/Nano7
Dimensions
200mm X 112mm X 231mm
Picture

Onbeat Mini
Chinese and English name
Mini stereo
Characteristics: 
◆ Equipped with the latest Lighting interface, compatible with IPhone5, Touch5 and Nano7/ipad4/Ipad mini;
◆ Play music in devices such as Mp3 players and PCs by connecting to the portable interface through an audio lead;
◆ Supporting USB audio playing by connecting to the USB interface through a lead, compatible with IPhone, Ipad, Ipod, Touch and Nano.
◆ Support local software upgrade through USB;
◆ Supporting li-ion battery;
◆ A low idle power consumption of less than 0.5W
External terminals
◆ USB2.0
◆ DC in
◆ Portable  input
◆ Lighting interface
Dimensions
305mm X 142mm X 88mm
Pictures

NO.3 DVD players
1.DVD player R&D team:
  Since starting to develop DVD products in 1997, the team has become a professional and experienced DVD player and wireless stereo sets team. The team is staffed by more than 40 professionals with an average of 5 years’ experience in the industry and bachelor’s degree or above. Underpinned by the independent design and development capability, the team has applied for more than 30 patents related to DVD players and wireless stereo sets, proving ODM services for global leaders such as SONY, LG, PHILIPS, Toshiba, Panasonic and Pioneer.
2.Competitiveness of the DVD product line
  The product line enjoys multiple intellectual property rights including Dolby, Rovi, DTS, HDMI, BQB and Dobly, Dobly, DTS and Rovi self-testing capabilities. With the global purchase capability, the product line is developed independently. Through optimization of design and resource, we will continue to develop highly cost-effective DVD players and wireless stereo sets with short development period and high quality.The annual sales revenue of DVD players ranges between RMB10 million and RMB22 million, accounting for 10%-20% of the global aggregate.
3.The product line has development over 70 DVD players with functions such as 1080P, DivX, DTS, Dobly and USB and a series of wireless stereo sets for global leaders including SONY, LG, PHILIPS, Toshiba, Panasonic and Pioneer.
Product pictures:


NO.4  HTS SB products
1.HTS SB product R&D team:
  Since expanding to the HTS industry in the 1990s, TCL Tonly has continued growing rapidly and has emerged as an audio leader. Through years’ efforts, we have substantially improved our competitiveness by elevating our product quality, reducing costs and shortening the development period.Our HTS product development team comprises 55 software, hardware, structural and electro-acoustic engineers, supported by PMs, product managers, designers as well as power, certification, test and engineering personnel.Our engineers have an average of 6 years’ experience in the industry with bachelor’s degree or above and independent design and development capability. The team has applied for more than 20 patents in the HTS field. As a late comer that only entered the SB industry in 2010, we have continued developing audio products and increasing our competitive edge over competitors in product quality and costs. We have some 30 software, hardware, structural and electro-acoustic engineers specialized in the development soundbar products, supported by a platform engineering team of more than 100 PMs, product managers, designers as well as power, certification, test and engineering employees. These engineers have an average of 5 years’ experience in the industry and bachelor’s degree or above. Buttressed by the independent design and development capability, the team has applied for more than 10 patents in the SB field.Thanks to the sound management system, outstanding R&D capability, reliable product quality and excellent supply chain resources, we have created a sharp edge over competitors and established long-term strategic partnership with global leaders such as SONY, PHILIPS, Pioneer and Harman.


2.Competitiveness of the HTS SB product line
◆ We have been permitted to use multiple intellectual property rights including Dolby, Rovi, DTS, HDMI and BQB and have self-test capabilities including Dobly, DTS and Rovi.
◆ We have set up a comprehensive R&D system to organize R&D and platform teams and develop low-to-high-end products independently.
◆ Thanks to our global purchase capability and continuous integration of resources, we can develop high-quality products to offer home theater systems featuring high performance and short development period.
◆ Through continuous study and improvement, we are committed to becoming a global leader.
3.HTS SB products
HOME THEATER SYSTEM
Chinese and English name
HOME THEATER SYSTEMHOME THEATER SYSTEM
Characteristics:
◆ Home recreation amplifying systems customized for domestic and overseas markets;
◆ Supporting 2D/3D video output; compatible with CD, DVD and blue-ray disks;
◆ Supporting various input ports:: AUX in + Coaxial in + Optical in +MP3 in + FM Tuner + Ethernet + Ipod docking +HDMI in+BT;through which signals can be transmitted into the device;
◆ Decoding mainstream audio and video codes: H.264, Dolby True HD ,DTS HD master audio, DivX plus HD;
◆ Convenient software upgrade through USB/CD;
◆ Power of the digital power amplifier ranges between 300W and 1,400W;
◆ A low idle power consumption of less than 0.5W
Dimensions: width * height * depth:
430mm(W)x51mm(H)x315mm(D)
Pictures


SOUNDBAR products
Characteristics:
◆ Home recreation amplifying systems customized for LED TVs;
◆ Supporting wireless signal transmission: WiFi, BT and Wireless;;
◆ Supporting various audio input ports: AUX in + Coaxial in + Optical in + FM Tuner + Ethernet + HDMI,through which audio signals can be transmitted to the device;
◆  Decoding and DSP processing of mainstream audio codes: Dolby True HD ,DTS HD master audio,Dolby True HD, DTS HD master audio
◆ Virtual 3D surround sound;
◆ Convenient software upgrade through USB;
◆ Power of the digital power amplifier ranges between 60W and 600W;
◆ A low idle power consumption of less than 0.5W
Dimensions: width * height * depth:
◆  Soundbar:L950*H55*D68mm
◆  Subwoofer: L 420 * W318 * H199mm
Pictures